Managing Mindsets - Applying the Cultural Advantage in your Business

136 pages ISBN 978-90-8570-682-3

Cultural diversity enriches the business world as well as society. Yet, the cultural advantage does not always arise spontaneously.
Twelve real-life cases show the bumpy road to better understanding culture’s ways.

The cases are presented by ten cross-cultural experts, whose daily work amounts to managing mindsets.
Authors Mijnd Huijser and Danaë Huijser analyse each case, using the highly practical Model of Freedom to interpret cultural behaviour.

Professionals in the international arena, who are involved in change processes, personal growth, conflict resolution, recruitment, social integration or mergers and acquisitions, will benefit from the practitioners’ perspectives in this book.

About the authors
Mijnd Huijser is a cross-cultural professional and author of the bestselling book The Cultural Advantage. He holds an academic degree in Philosophy and Cultural Anthropology. He now concentrates on distant learning and developing web-based culture assessments tools.

His daughter Danaë Huijser is a cross-cultural consultant, trainer and coach. She holds academic degrees in Organisational Psychology and International Business. For her Master Thesis, she has conducted research on the innovative potential of cross-professional teams. For her PhD, she now studies which diversity characteristics add value to organisations.

Author: Mijnd Huijser & Danaë Huijser

€ 16,95